Website design is a lot of things to a lot of people.

To us it is:

• A unique incarnation of the creative strategy and brand proposition, independent of while still related to offline and print design incarnations
• An opportunity to engage the user interactively while presenting information seamlessly and soliciting feedback transparently
• A flexible vision which can accommodate digital marketing spinoffs and the natural evolution reflection of the organisation it represents
• A very cost-effective and very rapid turn-around way to test new ideas and fine tune commonly held wisdom

More tangibly, this vision translates into a variety of forms:

• Dedicated microsites revolving for specific campaigns, propositions, brand-spinoffs or promotional events
• An eye for usability without compromise to visual effectiveness
• Easily reskinned and refreshed designs making it easier and cost effective to maintain the freshness of a website
• A blend of static and interactive to focus attention on the important not distract away from it
• Interactive illustrations of complex ideas, products or systems making good on the promise of the power of a single picture